Rich started life as a little-known Vaudeville act. Little-known, because he couldn't act and he wasn't in Vaudeville. He struggled to etch out a living, surviving from the scraps thrown out by Manford House, a chinese takeaway in Cwmaman.

But, with a new identity, and after spending his days in hiding following the "Bobby Crush Crash-Course To Piano Success", Rich says his life is now complete.

Rich shows his gratitude to the satisfying hand which life has finally dealt him by remaining at the bar throughout each and every gig, insisting on buying absolutely everyone, and in particular his very closest friends, a round.